The Question Anthropic Doesn’t Quite Answer

I recently read Anthropic’s Economic Policy Framework, a thoughtful attempt to grapple with one of the most important questions surrounding artificial intelligence: what happens if AI begins to replace large amounts of human labor? To Anthropic’s credit, the paper takes the possibility seriously. That alone is notable. For years, discussions about AI have largely oscillated […]

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Why the Best AI Consultants Are Really Business Consultants

The term AI consultant is everywhere right now. It signals progress. It signals modernity. It signals relevance. It also signals something temporary. When a capability needs its own title, it usually means the market is still figuring out where it belongs. And AI, for all its promise, is still being sorted into its proper place […]

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When Clients Send AI Recommendations

“Hi Karl, I asked AI about our online marketing and it produced this report. Can you implement it all?” As AI adoption grows, that email is no longer unusual. It is becoming routine. At first, I felt mildly irritated. Then slightly threatened. Now it feels inevitable. But the more I reflect on it, the more […]

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Branding in the Age of AI

There was a time when branding felt mostly like amplification. Say enough. Spend enough. Repeat the message often enough, and the market would eventually notice. Branding, in that view, was largely a matter of volume. Reach more people, more often, with a cleaner message and a stronger visual identity, and growth would follow. AI has […]

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